Simon at a glance
40+
Countries
1M+
People impacted
25+
Years
14,000
Leaders
Results with Soul
Why Simon?
Helping leaders uncover the stories that shape how they think, lead and live.
For more than twenty-five years, Simon has worked alongside CEOs, executive teams and organisations navigating complexity, growth and transformation. His work isn’t about helping people become different leaders. It’s about helping them see what has been shaping the leader they already are.
Simon believes that beneath every challenge sits a story. Beneath every culture sits a shared story. And beneath every leader sits a lifetime of experiences that quietly shape how they see themselves, others and the world around them. When those stories remain unseen, they become the invisible architecture of our decisions. When they become visible, they become a source of choice.
This perspective sits at the heart of Purposeful Change.
Drawing on a uniquely diverse career spanning theatre, consulting, executive coaching and leadership development, Simon creates spaces where people can pause, look beneath the surface and discover perspectives they couldn’t see before. His ability to connect deep human insight with strategic thinking enables leaders to move beyond quick fixes, navigate complexity with greater clarity and create change that lasts.
Whether working with a global executive team or coaching an individual leader, Simon is known for asking the questions that shift how people see themselves, their organisations and the possibilities in front of them.
Purposeful Change was founded on a simple belief: when we become aware of the stories shaping our lives, we discover that we are not trapped by them. We have the freedom to choose a different way of leading, relating and living.
That is where transformation begins.
The Journey
coming
Theatre
Where my journey started
BBC
Change Agent
Capgemini
Senior Consultant
Barclays
Partner
HSBC
Head of Leadership & Change
Purposeful Change
Founded — now 10 years old
Simon is trusted by
25+
Years
1M+
People impacted
40+
Countries
14,000
Leaders
100+
Executive teams
Delivering… Results with Soul
Simon's Thinking
Stories
“We don’t see the world as it is. We see it through the stories we’ve learned to believe.”
Leadership
“Leadership begins with the courage to see yourself clearly.”
Culture
“Every organisation is living a story. Every leader is helping to write it.”
Transformation
“Freedom begins the moment we realise the pen was always in our hand.”
What Clients Say
“Simon changed the way our executive team thinks.”
“One conversation shifted years of stuck thinking.”
“The most transformative leadership work we’ve experienced.”
“Transformation isn't about becoming someone new.
It's about becoming the author of the story you're already living.”