the shift
The behavioural change engine that just works.
"It was one of the most insightful courses I have ever been on in my 20+ years' career. I can see this being a big game changer."
Shift is built for leaders who need more than inspiration. It gives people tools, practice and a shared language that travels back into everyday work.
Talk to us about the shiftDoes This Sound Familiar?
- Change fatigue hitting your people who have 'heard it all before'
- Good intentions vanish under pressure as old habits return
- Leaders struggle to energise teams through transformation
- You're doing more with less and still not moving the needle
- Everyone is pulling in different directions with little progress
Award-Winning Solution
The shift turns your leadership and cultural priorities into everyday behaviours. It's fast, virtual, and delivers change at scale.
Our methodology:
- Fully virtual yet deeply human
- Future-oriented, inspires hope
- Achieves real change through "missions" people actually do
- Flexible – fits any topic or focus area
- Proven with Microsoft, Shell, Nike, HSBC, L'Oréal, Coop and more
"This has been an enlightening experience, truly. I've learned so much about myself and tons about my colleagues too. We are a stronger team by far."
"This is the best course I've taken in my organisation."
How It Works
Virtual Missions
2–3 months
"I joined because I was feeling stuck in my work. I was in a burnout phase and hoped this might help with a reset. It did."
Sample Programme Themes
These are central themes around which the programme is designed. We pick and shape these from the outset to align with your organisation's strategy and change priorities.
Sample Programme Content
Case Study
We worked with a global energy company to create an award-winning 8-week virtual programme called "SHIFT – Living Learner Mindset to Unlock Performance."
It was created to equip participants to let go of old mindset limitations and achieve extraordinary results. Its core purpose was to deepen the knowledge of the "Learner Mindset" at scale, helping employees adapt, increase the culture of learning, and ultimately boost safety and performance outcomes across the organisation.
"I realised that a shift in my perspective may help bring out things I love more in my professional life. This illuminated and identified my purpose. So great."
About Purposeful Change
Purposeful Change is a global learning and behaviour change consultancy that unlocks the potential of people and organisations through transformative experiences.
We design and deliver immersive learning experiences, culture change programmes, and large-scale events that provoke fresh thinking, ignite new mindsets, and drive meaningful action.
With a core base in the UK and a faculty spanning over 40 countries and 20 languages, Purposeful Change partners with organisations including Microsoft, HSBC, Deutsche Telekom, Shell, L'Oreal and Nike to create lasting change at every leadership level.
"Purposeful Change have been instrumental in my own personal development and career progression. The small coaching moments, confidence building advice and reassurance are all part of this. My own facilitation, and the confidence I have found to do this, are in large part down to observing and learning from Simon and his team do their work."Work with us
Purposeful Change in the news.
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Watch videoMeet the Founder: Simon Lamb, founder of Purposeful Change talks Creativity, Leadership and Business Success
My creativity was forged in a turbulent childhood, shaped by constant moves and the need to adapt quickly.
Read the storyCultivating Thriving Cultures: A Conversation with Simon Lamb
Join us for an inspiring conversation with Simon Lamb, founder and CEO of Purposeful Change and co-founder of Meaning.
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Read the storyWhen is work therapy?
We brought back one of our most popular guests this week: Simon Lamb, founder of Purposeful Change and expert in the human side of organisational transformation.
Read the storyTop 10 value-add hacks to boost employee engagement (and mistakes to avoid)
Business Transformation leaders, Purposeful Change, support people to navigate complexity and deliver results with soul.
Read the storyThe hidden habits of Happy workplaces
Simon Lamb reveals ten small shifts that don't just lift morale – they unlock productivity, creativity and lasting business results.
Read the storyWhy HR's future lies in organisational development
They listened, they noticed, they challenged their assumptions, and strategy emerged, not from data-laden slides, but from the messy, emotional complexity of human experience.
Read the storyReturn to Office vs Flexible Working
Return-to-office (RTO) policies remain one of the most divisive issues in the workplace today.
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Read the storySimon Lamb Guest Q&A for New Business Magazine Winter Edition
New Business sits down with Simon Lamb, founder and CEO of Purposeful Change, who has over 20 years of experience in organisational development and cultural transformation.
Read the storyTRT World
TRT World – 'Business News': Is AI a force for good?
Watch videoMeet the Founder: Simon Lamb, founder of Purposeful Change talks Creativity, Leadership and Business Success
My creativity was forged in a turbulent childhood, shaped by constant moves and the need to adapt quickly.
Read the storyCultivating Thriving Cultures: A Conversation with Simon Lamb
Join us for an inspiring conversation with Simon Lamb, founder and CEO of Purposeful Change and co-founder of Meaning.
Read the storyInner Voice and Life's Meaning: A journey of Rediscovery, Healing, and Meaningful Impact
Read the storySimon Lamb - Just A Convo With Ginger Joe #4
Just A Convo, With Ginger Joe
Read the storyWhat kind of leadership is needed today?
Forget everything you thought you knew about leadership and organisations.
Read the storyWhen is work therapy?
We brought back one of our most popular guests this week: Simon Lamb, founder of Purposeful Change and expert in the human side of organisational transformation.
Read the storyTop 10 value-add hacks to boost employee engagement (and mistakes to avoid)
Business Transformation leaders, Purposeful Change, support people to navigate complexity and deliver results with soul.
Read the storyThe hidden habits of Happy workplaces
Simon Lamb reveals ten small shifts that don't just lift morale – they unlock productivity, creativity and lasting business results.
Read the storyWhy HR's future lies in organisational development
They listened, they noticed, they challenged their assumptions, and strategy emerged, not from data-laden slides, but from the messy, emotional complexity of human experience.
Read the storyReturn to Office vs Flexible Working
Return-to-office (RTO) policies remain one of the most divisive issues in the workplace today.
Read the storyHappiness at Work
Celebrate Happiness Happens Month with science-backed and soul-aligned ways to bring more joy into your work life.
Read the storySimon Lamb Guest Q&A for New Business Magazine Winter Edition
New Business sits down with Simon Lamb, founder and CEO of Purposeful Change, who has over 20 years of experience in organisational development and cultural transformation.
Read the story
Ready to shift your leadership culture?
The shift turns good intentions into daily behaviours. Fast, virtual, and proven at scale. Let's talk about what it could do for your organisation.
Start the conversation